Exciting News From P1 Aqua X
Powerboat P1 Appoints Sponsorship and PR Agencies to Drive Revenue in Key Markets
ORLANDO, FL (May 4, 2016) -- Powerboat P1 has appointed New York-based sponsorship firm Leverage Agency and Glasgow-based PR and digital marketing agency The BIG Partnership to drive major sponsorships and impactful media coverage in their respective markets.
P1’s national race series -- P1 AquaX (jet-skis) and P1 SuperStock (powerboats) -- have experienced meteoric growth in both the US and UK in recent years, and the marine motorsport promoter is seeking to capitalize on this expansion with the appointment of these leading agencies.
P1 CEO James Durbin explained: “We totally re-engineered our business five years ago to focus on creating value for our spectators, venues, racers and sponsors. Using data produced by Repucom, we have seen a quadrupling of broadcast value in the last three years to more than $35 million, and we are looking to these new agency partners to help us monetize this value.”
Leverage founder and CEO Ben Sturner said: “P1 is one of the great opportunities in sport in this country. The media inventory they control on a domestic and global basis, coupled with the major markets in which they race, provides a tremendous value proposition.”
P1’s announcement of its race calendar earlier this year saw the inclusion of two new, major events in Scotland and Chicago which are key to the appointment of the agencies, particularly Glasgow-based The Big Partnership.
Brian Welsh, Account Director and Head of Sport at BIG, commented: “P1 has done a great job in weaving itself into the social fabric of the community in Greenock on the west coast of Scotland and they have inspired the public and local businesses to get involved at all levels. The P1 opportunity is unique in that it genuinely provides value at a local, regional and international level. We are delighted to be involved with this growing event series.”
P1’s 20-event season started in Florida last month and moves to Scarborough, UK, for the P1 Yorkshire Grand Prix of the Sea on May 14. Additional race events in the US (Florida, Indiana and Illinois) and England, Scotland and Wales will be complemented by new events in Malaysia later in the year.